Business websites are not like other sites. Companies make them to reach a lot of prospective customers around the world. Sometimes people forget a lot of good things their business websites should have. Today in this short article I list and explain ten things every business website should have. There might be more than these ten things but I find them to be the most important ones for every business website to have.

1 Detailed About Us Page.

You might say there is nothing about us but this page is very important.You should have it on your business website and write detailed information in it. You should write about your company background, when you started it, who started it, contact information at the end of the page and if possible the pictures and names of your company workers/managers etc.

People want to learn more about your company before they do business with you.

By having this page on your business web site you avoid a lot of emails and questions sent to your email because potential customers will find the answers to their questions on it instead of sending an email to you and asking those questions in the same time waiting a reply from you.

2 Detailed Contact Us Page.

This is another important page. In this page you should provide all the ways your current and potential customers can contact your company, don't leave anything out. Customers and potential customers want to be able to contact your company by email, mail, telephone and fax etc. There are some people who would rather phone you than to send an email to you because they just want to get quick answers instead of waiting for them. For that reason make sure you have a detailed contact us page on your business web site.

3 A News Page.

People want to know the news about your company so you should have a news page containing the news when your company started and its latest news.Try to organize it by year and month so it can be found and navigated easily.

4 Page Titles.

This is also important. You should have have detailed and descriptive page titles on your business web site . I visited many web sites which most of their page's titles had Untitled Document and NewPage1. As you can see it is not professional to have such titles on a business web site

Great page titles help your site and your business in the search engines as some SEO(Search Engine Optimization) experts said a catchy title is better than a one that isn't. So a good way to make a good title is like this companyname.com/page name.

I use this for my site and sites of my web design clients .Just open any search engine web site and type something to see the search results .....I'm sure you see the keyword you searched being the title of every page that is in the search results.So give a lot of attention to your business web site's page titles.

5 Page Names.

The page names are also important as the page titles. They should be descriptive for example you can name the about us page aboutus.html or combine the company name and the page name like this aboutcompanyname.html so it takes its part in the search engine optimization .For that reason you should give page names and page titles a lot of attention because they simply work together and are good for your web site.

6 Web Site Language.

Business websites should have clear language, no matter what language you use for your site it should be plain, very easy to understand and if you use abbreviations then make sure to explain and write what they stand for.

You should avoid using slang in any part of your web site and make sure you spell check the text on every page even if you checked it you need to double check or use some spell checker software because after all we are human and we make mistakes!

7 Design, Colors, and Images.

These three are also important for every business web site. Business web sites should have an easy to use design and all of your products should be easy to find. If the potential customer doesn't find all of the important information about all of your products then they will just leave the site and visit a competitor's site.

And about the colors you should use them carefully. Business web sites should have a bright colors . Stay away from dark colors not all but like the color black shouldn't be used for any business web site.

Now for the images you should use images that have something to do with your business and products. If you have a lot of big images then you should make small thumbnails and link them to the big images so they load faster.

8 Free From Broken Links.

No web site should have any broken links but it is very important for business web sites to be free from having broken links.

If you ever change your file names then make sure you make a custom 404 file not found page designed as a site map so if a visitor visits a removed page from a search engine or a site then he will have that site map as a new guide to the new page.

9 Use Live Support and Ticket Tracking System.

Using live support system and ticket tracking system is very useful for every business web site. Sometimes potential customers want to get quick answers to the questions they might have so by using a live support system then they will be able to talk to a sales representative live.

And about the ticketing system, it makes email management a lot easier. You can track every email with a special ticket number and all the answers will be organized as threaded discussion. Most live support systems come with a ticket tracking feature so make sure you get the best one out there for your business web site.

10 SSL(Secure Socket Layer) Certificates.

TLS/SSL have a variety of security measures:

• The client may use the certificate authority's (CA's) public key to validate the CA's digital signature on the server certificate. If the digital signature can be verified, the client accepts the server certificate as a valid certificate issued by a trusted CA.
• The client verifies that the issuing CA is on its list of trusted CAs.
• The client checks the server's certificate validity period. The authentication process stops if the current date and time fall outside of the validity period.